Social Media Live Stream Production

For LinkedIn, Twitter, Youtube, Instagram, Twitch and more

Live audiences are fickle.

Social media audiences are ruthless.

 

If you’re broadcasting live content to a social media channel it has to be right. Kinura provides live broadcast-standard video production for social media live streams from anywhere, to everywhere. We look after the technical delivery while you look after the content.

Over the last 15 years Kinura has provided live and on-demand video production support for major brands, global agencies, government departments and renowned charities going live on social media.

We scale production from a single camera to a complete onsite broadcast including lighting, sets, cameras, audio and logistic support.

Then we’ll send your social media live stream to any (and all!) social media platforms simultaneously.

If you need production support, services, crew or just some advice, get in touch.

Send your event these social media live stream channels

Which channel is right for my stream?

Going live on a social media channel live stream adds an element of inclusivity and interactivity to your stream. Most people in the UK have some kind of social media account, whether that’s Facebook, LinkedIn, YouTube or Instagram. With this in mind, we’ve taken a look at the top social media platforms to help you determine which is the best site to host your live stream.

We’ve included very brief guides as to how to publish streams on each platform if you’d like to dip your toe in. However, Kinura can help you plug in broadcast-quality production in to any platform and send a single stream to all of these platforms simultaneously.

When finding the right social media channel for your video live stream, you need to keep your target audience in mind. Where are they more likely to be? LinkedIn streams are great for targeting business-minded individuals, Twitch is an entertainment platform, suited for video games and popular media, Facebook is a one size fits all platform. Event planners need to consider the implications of using a particular platform, so we’ve outlined the benefits and drawback of each channel below:

LinkedIn Live

When it comes to driving engagement to your professional audience, LinkedIn is one of the top performing social media platforms. LinkedIn Live allows you to build deeper connections and drive more engagement with a professional community.

It’s important that you know your audience before deciding to host your livestream on LinkedIn Live. Knowing your audience is key for creating engaging content, so stick to topics that perform well on LinkedIn. If in doubt you should review your page analytics and get an overview of your audience demographics. This will help you find content that will resonate with them. Alternatively, use the content suggestions tool and see what topics are trending within the scope of your target audience. Then use these ideas to brainstorm for your next live stream.

In order to go live, you need to connect your account with your recording tools. Once these are connected, you’re ready to go live. Just click the button that says go live or start streaming. You should enter a short title and description before you go live to draw in viewers that are interested in your content. Take extra precautions to ensure that your setup looks professional, since LinkedIn is the main professional social network, it’s especially important.

Facebook

Facebook is the default social media platform for most of the population, meaning that it’s highly likely your audience will use this platform every day. This also means that using Facebook Live for your live stream is likely to get you the most views on your content. Use Facebook live when you have a definite brand message that you want to share to as many people as possible. Facebook is great for face-to-camera live streams, as well as staged broadcasts from live events.

To start your Facebook livestream, simply select the “live video” button near the top of your app. This will allow you to create a room to host any kind of broadcast you desire. Here, you can select from your custom audience lists to choose who you want to broadcast to, add a short subscription then go live!

YouTube

Although YouTube was the original video streaming giant, it is still playing catchup to the likes of Facebook Live. Anyone can live stream to YouTube from their desktop, although live streaming from a mobile device is limited to verified content creators with over 1,000 subscribers. Making it a little inaccessible for a large number of corporation.

If you’ve decided to stream to YouTube, keep in mind that doing it from your desktop computer makes the process much easier. Using a desktop, simply click on the camera icon in the top right hand corner of the screen. From here, you can select “Go Live.” and enter your stream settings. Select your webcam and enter a title and description for your stream. You can also choose to schedule your live stream for a later date. Click “save” when you’re done, and then “Go Live” to begin streaming.

Twtter / X Live

Twitter lives are great for if you have a short punchy message, and you have a method of attracting your audience’s attention quickly. Twitter is a fast-paced social media platform, so if you have “thumb-stopping” content, this is a good place to broadcast it.

To go live on Twitter, simply click the “camera” icon when creating a tweet, then select “LIVE”. You can construct a tweet, alerting your followers that you are live. You also get the option to easily add another twitter user to your live video. You can choose to go live with audio but not video, tap the microphone at the top right. This will turn off the camera, and you’ll be heard by viewers, but not seen. You can even tag your location if you want local users to know that you are live.

Instagram

Instagram is a platform full of beautiful, aesthetically pleasing images and videos. For this reason, you want your Instagram live streams to be bright, colorful, creative – anything to help you stand out from the crowd. Keep them casual, but fun!

Instagram is frequently used to produce content similar to your Facebook Live broadcasts (promoting product launches, Q&As, interviews, and behind-the-scenes moments), it’s best to use Instagram for short chats and demonstrations with your most loyal customers. Keep it cosy and you’ll find that you grow a loyal audience on this platform.

To start recording, tap the camera icon in the upper-left corner of the home screen (or swipe right) and then tap Live. Tap Start Live Video to start recording. It’s really that simple. What’s more, live videos will be shown on Instagram’s explore tab, and could even become trending content. Lives with a large audience and engagement are pushed to the top. Similarly, Lives that occur in the audience location will be promoted to them.

Twitch

Twitch began as a live streaming platform dedicated to the gaming community. It’s micro-subscrition model has made game streaming a viable career and allowed individuals access to a global audience. As well the gamers themselves Twitch is now features regular live streams from brands and products related to the gaming community. Broadcasting to Twitch needs a little more know-how than other platforms and broadcasters require video encoders (OBS, VMIX, etc) to get started.

Don’t take our word for it

Happy clients since 2007

 

nicole robinson
2023-11-28
A great team to work with who have really taken the time to fully understand our varied events requirements. It's a genuine pleasure working with them, I can't recommend them highly enough
Leanne Hammacott
2023-11-23
Kinura five stars live streaming for the BEYOND 2023 conference. I attended the event both physically and online and it was a smooth, seamless experience. Top level and highly recommend for your online and hybrid events!
Sarah Dryden
2023-10-27
The team at Kinura go above and beyond to understand our requirements and produce the highest quality live stream broadcasts. They are now our trusted long term partner for our monthly broadcasts. They are also super friendly and fun to work with! I could not recommend them more.
Vidhi Thakker
2023-10-09
Great team to work with. Super patient, flexible, efficient. Will definitely continue to partner with them for future events.
Alison Caney
2023-10-02
Fantastic team able to fulfil a requirement for our webinar production and broadcast at short notice. The team were able to meet all of our needs and requirements and delivered a seamless and professional webinar. They were all so great to work with and we look forward to working with you all again for future events
Keeley Page
2023-09-18
Great team and really quick to respond and Support!
Advita Patel
2022-09-09
Kinura live streamed my event, Unleash Your Inner Rebel and they were incredible. Their professionalism, support and experience was second to none, which allowed me to focus on the day rather than worry about the technology. I would highly recommend them for any event that requires live stream support.
Michael Motskin
2022-02-14
Genomics England worked with Kinura on a couple of hybrid events we organised in 2021. They were professional, made sure all the details are covered and a generally a pleasure to work with. Michael Motskin Marketing and Brand Director Genomics England

"We’ve worked with Kinura to successfully integrate video meetings with live streaming across our organisation. They take a calm and friendly approach to technical challenges and have been a real pleasure to work with"

Terrie Lucas Kennedy

IT Director, Virgin Management Limited